Free articles for small businesses on websites, getting found, marketing and AI. Plain words, no jargon, things you can do this afternoon.
A short list of what makes a visitor call, book or buy, and a longer list of things small businesses pay for that do nothing. With a ten-minute check you can run on your own phone today.
The four questions a visitor needs answered on the first screen, before and after rewrites for a plumber, a bakery, a yoga studio and more, and a ten-minute exercise to test your own homepage on a stranger.
The free listing that decides whether you show up on the map, the reviews that decide whether anyone calls, the website that backs both up, and the SEO packages you can safely ignore. With a checklist for your first hour.
Google's three speed numbers explained without jargon, the five things that slow most small business sites down, how to test yours in a minute without panicking at the score, and the fixes in the order they pay off.
How people really use the web with a screen reader, a keyboard, zoom or a shaky hand, the mistakes small business sites keep making, what the law actually says, and a fifteen-minute test you can run on your own site today.
Happy customers rarely leave reviews unless you ask. The exact words to use by text and email, how to make it one tap, how to answer a one-star review, and the shortcuts that can get you fined.
Real photos of your people, your work and your place beat stock every time. What to shoot, how to light it, a one-afternoon shot list, and how to make the files small enough that they don't slow your website down.
A social following is rented; an email list is yours. How to start one from zero at the counter and on your site, what to send and how often, a sample first email, and the legal basics in plain words.
What AI writing tools are good at, where they let you down, a workflow that keeps your own voice, prompts you can copy, the tells that give AI text away, and the things you should never let it write unchecked.
More people now ask an AI assistant "who should I call?" instead of searching. What these tools actually read about your business, what's known and what's guesswork, and the plain, unglamorous things that help.
If the person who built your site vanished tomorrow, could you change your own opening hours? What each piece of a website is, whose name should be on it, and a checklist to get control back before you need it.
DIY builders, freelancers, agencies, templates and the new AI-built route: what each one really costs, what you get and give up, the hidden fees, and the questions to ask before you pay anyone.
